You Have Something That Works. You Don't Know How To Scale It.
TRANSFORMING great ideas to great businesses
I build the commercial structure that turns a small business, proven method, body of expertise, or piece of intellectual property into a scalable business model. Then, I build the marketing engine that drives it.
Or read what a Commercialization Review covers →
The Asset Is Real. The Business Is Missing.
Many experts accumulate something valuable and give it away, or sell it one hour at a time, or price it at what feels comfortable rather than what it is worth. You might have a method that produces results, a business with a waiting list, a manuscript, a curriculum, or a technology. What you do not have is an offer architecture, a pricing logic, a capacity model, or a path to scalable profits.
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You may think you have a marketing problem. However, marketing without a compelling offer supported by a scalable business architecture is likely a waste of money. Your business infrastructure and scalable model come first.
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The order that works is this: 1. Define the buyer; 2. Build the offer and the price; 3. Build scalable capacity to deliver it; and, 4. Build demand. Most consulting engagements begin at step four. My engagements begin at step one.
I Did This With a Method and Intellectual Property
My father, Lee G. Lovett, developed a neuroscience based stuttering treatment, wrote several Amazon published books, and provided free Skype coaching sessions to global stutterers for five years. His method worked and hundreds overcame stuttering. But there were no revenues and there was no business.
Today, the business, now called StopStutter (SSI), is built on multiple revenue streams: 1. Private Stuttering Therapy, priced at $949 (10 sessions), $529 (5 sessions), and $349 (3 sessions). All packages may be purchased with affordable weekly installments. Therapy sessions are provided by Certified Stuttering Specialists (CSS), who are ex-stutterers trained and certified by SSI. There are no long term growth constraints to creating CSS, and providing nearly unlimited therapy services 2. Subscriptions to mobile app and website program (sold together): the Guided Learning Track, priced at $799 annual or $99/month; and, the Self-Learning Track, priced at $299 annual or $39/month. Subscription sales and access occur automatically and have no growth constraints, and, 3. a soon-to-be launched Speech Language Pathologist (SLP) Certification Program in which SLPs are trained to provide stuttering therapy using the Neuroscience Method®. SLPs will be charged a one-time certification fee, and annual renewal fee, and required to ensure all stuttering clients subscribe to SSI's program. With an estimated 500,000 global SLPs, this profit center offers the business its greatest financial potential.
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I created today's business model by working closely with developers, designing the app and website and creating its ten programmatic resources. With marketing specialists, I created, designed and A/B tested marketing ideas, materials, funnels and landing pages. This included work with Google Ads, SEO, ASO, social media, and video experts. I told them what to do, they did it, and I then reviewed for optimization in an iterative process.
I assembled an operating team consisting of a Chief Operating Officer, Director of Stuttering Therapy, Assistant Director, Social Media Director, Director of Group Practice Therapy, Customer Service Manager, and a team of Certified Stuttering Specialists. There are no growth constraints.
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Because of its infrastructure and scalable model, SSI's business is growing steadily toward its enormous financial future.
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The Method Now Has Three Scalable Pillars
1. Private Stuttering TherapyÂ
Our Certified Stuttering Specialists (CSS) are organically created. Persons who stutter join the program, master the Neuroscience Method® to Stop Stuttering and become PWSS (persons who stopped stuttering). With fluent speech and transformed lives, many PWSS decide to train and become CSS. CSS receive 50% of therapy fees charged and have the opportunity to make a full-time living. Every month, there are new members who elect to train to become CSS. There are no limitations to the creation of future CSS and provision of stuttering therapy.
2. Subscription Program
SSI's subscription program is offered on its website, www.stopstutter.org, and mobile app, StopStutter, and on the App and Google Play platforms. The website and mobile platforms mirror one another and can be accessed with one log in. The program consists of 10 resources, all of which automatically or easily scale. Program maintenance is minimal. There are no limitations to subscription program growth.
3. Certification Program - Speech Language Pathologists
The SLP Certification program will train and certify speech-language pathologists to treat stuttering patients with the Neuroscience Method®. In exchange for a one-time certification fee, an annual renewal fee, and a requirement that SLP stuttering patients subscribe to the StopStutter program - SLPs will be trained and certified by CSS. Given the current and future capacity off CSS, there are no limitations to growth of the SLP Certification Program.
Verify my work. Visit www.stopstutter.org. Download StopStutter on your mobile. Read our 5-star reviews. Take a free trial for 7 days and explore my work.  Most consulting credentials cannot be checked. Mine can.
I Did This With a Method and Intellectual Property
Three Consulting Engagements I Offer You
Business Model Build
Fractional Chief Marketing Officer
Certification Program Design
$15,000 TO $25,000 · 60 TO 90 DAYS · FIXED SCOPE
I provide the commercial structure, including buyer definition, business architecture, pricing tiers, scalable delivery plan, revenue stream map, a 24-month profit and loss, cash forecast to breakeven, and a launch sequence. This engagement has a beginning and it has an end.
$10,000 PER MONTH
I design, build and drive the marketing engine. I write the marketing offers, design the funnels and landing pages, determine the platforms and work closely with vendors who execute. I structure the entire marketing strategy then design and write offers which vendors execute. Vendors don't do my work. They follow my instructions and execute my plans.
$15,000 TO $25,000 · OR ROYALTY BASIS
Certification, or licensing, fees are the highest-margin revenue stream available to anyone with a proven method. They are also difficult to design correctly. I provide certification structure, curriculum, standards, fee architecture, quality control, the first cohort, and a clear plan. Before I do anything, I will establish whether a certification or licensing program is feasible for your business.
See what is delivered →
See how the retainer works →
See the program design →
Fixed Scope. Fixed Price. A Date It Ends
Consulting that renews indefinitely without measurable progress serves the consultant. Every engagement I take has a defined end. A Business Model Build or Certification Program runs 60 to 90 days and delivers a product you own and operate without me. A marketing retainer is reviewed each quarter against revenue, not against activity.
Free Consultation
Thirty minutes, no obligation, no charge. We establish whether I can help you. If I cannot, I will say so.
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Commercialization Review
Two weeks. A written assessment of what you have, what it can earn, and what stands between the two. $2,500, credited in full against a future Build.
Business Model Build
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60 to 90 days. I build the offer architecture, pricing logic, and capacity models needed to deliver your services profitably and at scale without bottlenecks.
Fractional Chief Marketing Officer
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Certification Program
You run the business engine we've built, or I run the marketing engine on a quarterly-reviewed retainer basis to drive consistent demand.
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60 to 90 days.  I provide certification structure, curriculum, standards, fee architecture, quality control, the first cohort, and a clear plan. Â
Who This Is For
- — Founders, business owners, start-up businesses. developers, experts,    authors clinicians.
— Holders of intellectual property earning nothing, or a fraction of what it    is worth.
— Organizations giving away a service that a buyer would pay for.
— Nonprofits and ministries seeking earned revenue in place of           perpetual fundraising. Taken selectively and priced separately. - —Any person who has a proven idea, but has not built a scalable         business around it.
Who This Is Not For
- — Companies that want marketing execution against an offer that already works. An agency will serve you better..
— Anyone who wants a strategic plan document rather than a business     outcome.
— Anyone looking to buy hours. I do not sell them.
Dean C. Lovett
Wharton MBA. Certified Public Accountant. A forty year entrepreneur creating start-ups and building successful businesses as Chief Executive, Chief Operating, and Chief Marketing Officer.
Built and operated a cellular communications business before selling to a publicly traded company, Centennial Cellular — eight figures.
Built a second cellular business, and, pre-operations, sold its assets to a publicly traded company, Nextel Communications — seven figures.
Built and operated a franchise company before selling my fifty percent interest to a venture capital firm — seven figures.
Developed a residential community, secured zoning, built road and landscape infrastructure, constructed a model home, and sold to a regional homebuilder, True Homes — seven figures.
Co-founded Place of Hope, provided seed capital, and served as board chairman from 2000 to 2005. Place of Hope has since served more than 450,000 children, youth, and families and is the largest US charity of its kind.
Served as Chief Executive Officer of StopStutter, which provides global stuttering treatment. Created its scalable business model including mobile app and website, programs, private stuttering therapy, and SLP certification program. 2021–2026.
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Let's Begin With A Short Conversation.
At no charge and no obligation, we begin with a short conversation to establish whether I can help you. You tell me about your business, method, IP, idea and anything that you would like to develop into a scalable business. I tell you whether I can help you achieve your goals.
If we agree that I can help you, the next step is to engage me for a commercialization review: a written assessment of your business assets and structure, its scalability, its earnings potential, and what it will take to reach that potential. I will tell whether or not I believe you should pursue this business. Two weeks. $2,500, credited in full against a Business Model Build if you should.elect to proceed.